Roku
·2023

Roku Voice Remote Pro v2

Imagining a remote that could be used in any environment — even a dark living room during movie night. By adding intelligent backlighting that responds to movement, a smarter shortcut launcher, and refined aesthetics, we elevated usability and delight while keeping the remote simple, intuitive, and true to Roku's design philosophy.

UX DesignHardwareInteraction DesignIndustrial DesignUX ResearchMild–Wild
Roku Voice Remote Pro v2
Now available
Roku Voice Remote Pro
2nd Edition
The remote this case study is about — available now on Roku.com.
Check it out on Roku.com

Getting started

The wand that activates the magic.

If the Roku 10-foot UI is the magic, then the remote is the wand that activates it. The Voice Remote Pro v2 — internally codenamed Oso — was Roku's next evolution of its best remote: slimmer, rechargeable, backlit, and smarter about how users interact with their entertainment setup.

UXDR 1

Scope & Vision

UXDR 2

Mild–Wild Concepts

Research

In-Lab Study

UX Spec

Eng Handoff

Ship

Fall 2024

Disclaimer

In compliance with my non-disclosure agreement, I've omitted confidential information from this case study. The insights shared here are my own and don't necessarily represent the views of Roku.

Part 01Aesthetic Design — Look, Feel & Form
Design Direction

Premium by every measure.

Oso inherited Roku's trusted design language but pushed it meaningfully further — slimmer, cleaner, more considered — without losing the approachable familiarity that users already knew.

Slimmer, thinner form factor
Smaller cross-section, more rounded corners, and a form that sits more naturally in the hand compared to Moscow.
Sharpened button iconography
Every remote button icon was revisited — thinned strokes, improved optical balance, and better legibility at small sizes.
Removed partner button backgrounds
Removing colored pills behind streaming logos dramatically cleaned up the remote — less clutter, more premium surface.

Three Design Directions

Mild

Mild — Evo Concept

Evolutionary update. Smaller form, lower profile buttons, maintains concave/convex topology.

Medium
Selected ✓

Medium — Frame Concept

Plastic accent frame wraps the upper housing. Familiar silhouette, meaningfully more premium. The form that shipped.

Wild

Wild — Metal Accent

Metal band wraps the housing — premium feel but raised questions about button comfort and manufacturing.

Part 02Backlighting — An Intelligent LED System
The Challenge

Not a feature — a behavior system.

Backlighting was the most-requested improvement from Voice Remote Pro post-launch survey users. Every interaction state needed a defined LED response, with downstream impacts on battery life, firmware, hardware, and user expectations.

01

12+ distinct LED states to define

Backlight ON, HOLD, Fade to OFF, Hands-Free Listening, Find My Remote, Out of Box Experience, Status Indicator — each needed a Mild/Medium/Wild variant explored.

02

Three competing activation methods

Proximity sensor (Azoteq cap touch), Realtek cap touch, and Accelerometer — each with different cost, feel, and hardware constraints.

03

Battery life as a hard constraint

Every brightness level, hold duration, and fade curve had a direct impact on battery drain. UX ambitions had to stay within engineering-validated bounds.

04

No prior Roku baseline to reference

Roku had never shipped a backlit remote. We built physical prototypes — Gazelle housing with tunable RGBW LED key mats — to study competitive references and validate our approach in-lab.

Design & Research

Mild to wild, validated in-lab.

Every backlighting behavior was explored across three levels of ambition — then tested with 12 participants in a controlled UXR study across light and dark room conditions.

Mild

Cool White · Button Press

All buttons lit cool white. 2s hold, re-triggered by button press only. No user settings control. Mimics competitor defaults at lowest cost.

6000K White2s HoldButton Trigger
Medium
Selected ✓

Proximity · 4.5s Hold · Ramp

Cap touch proximity triggers smooth ramp-on (1s to 75%). 4.5s hold, then asymmetric fade off (2.5s). Settings control exposed. Lit D-pad.

Proximity4.5s HoldRamp ON/OFFSettings
Wild

D-Pad Bloom · Voice Control

Accelerometer activation with D-pad blooming alive in stages. Full voice control of brightness. Always on while held. Maximum expressivity, highest battery cost.

AccelerometerD-pad BloomVoice Control
12
Participants · light & dark conditions
100%
Would choose backlit over non-backlit
9/11
Preferred lit D-pad in side-by-side
$5–20
WTP premium for backlighting

Backlighting signals premium

After completing tasks, the prototype was rated higher on "The remote is premium." Backlighting was cited as the primary driver of the upgrade perception.

P0: Re-triggering must be consistent

In Mild, button presses sometimes re-triggered backlighting and sometimes didn't. Users assumed the remote was broken. Consistency is table stakes.

Lit D-pad strongly preferred

9 of 11 participants preferred the illuminated D-pad. "Easier to see" and "more vibrant" were the most common reasons cited.

White voice button beat purple

White was "easier to see" and aligned with Roku speaker products. Purple didn't sufficiently differentiate the voice button.

Proximity felt magical — cap touch won

Proximity was preferred for its "just wave your hand" quality. The Azoteq cap touch sensor was recommended for its ability to detect both held and not-held states — preventing false triggers when the remote rests on a couch or table.

Why Medium Won

Balancing delight with engineering reality.

  • Proximity cap touch felt magical — backlighting appears as you reach for the remote, without a button press needed
  • 4.5s hold matched what research participants felt was the right duration for backlighting to stay illuminated
  • Asymmetric ramp (1s ON, 2.5s OFF) benchmarked as best-in-class against the Xfinity XR16
  • Settings control (Dim / Normal / Bright / Off) gave users agency without overcomplicating the default experience
  • Wild's D-pad bloom required an LED PCB configuration that wasn't feasible at EVT2
Part 03Quick Launch Button — From Shortcuts to a Launcher
Design Challenge

One button. What should it do?

Oso moved to a single Personal Shortcut button that invokes an on-screen HUD offering multiple shortcut options — no more juggling two buttons for two apps.

Icon Selection: Rocket vs Bolt

Rocket Ship
✓ UX Recommended
Playful and compels users to press it. Fits Roku's approachable design language.
Lightning Bolt
Runner Up
Universally understood but some participants associated it with power/charging.

Single-function legacy behavior

Previous shortcut buttons each launched a single assigned app, limited to two choices.

New: Contextual HUD launcher

One button, multiple configurable shortcuts. Endless flexibility without the clutter.

Design goal: Fast and forgettable

The HUD needed to appear quickly, feel responsive, and disappear cleanly using familiar Roku UI patterns — zero learning required.

Part 04Bi-color LED — Communicating Critical States
Status Indicator

Red and white. Two colors, many messages.

Oso moved to a bi-color White/Red LED — a cost adder the UX team justified by demonstrating meaningful user value across critical states.

White LED
Status · Pairing · Listening · Voice active
Communicates positive, active states — the remote is alive, pairing, or listening for a voice command.
Red LED
Errors · Low battery · Mic muted · Critical alerts
Communicates critical states requiring attention — mic mute, low battery, or pairing failure.
Alternating Flash
Find My Remote · Attention-seeking states
Used for Find My Remote — the rapid alternation is visually distinct from any other LED pattern.
LED Off
Idle · No active state · Battery conserve
Only activates when there's something meaningful to communicate, preserving battery.
Why it was worth the cost adder

A single-color LED only tells users the remote is "doing something." A bi-color LED tells them what it's doing and whether they need to act. The UX team demonstrated this in stakeholder review — and it shipped in Oso.

Learnings

What this project taught me

A remote is a system, not a list of features

Each work track had to feel like one coherent product decision. Coherence was the design goal, not individual features.

Timing is a design material

The difference between a 2s and 4.5s hold, or a 1s vs 2.5s fade, is what made the remote feel premium vs broken. Research gave us confidence to spec exact values.

Physical prototypes unlock research that wireframes can't

Building a hardware prototype with tunable RGBW LEDs was essential. The fidelity of the prototype directly determined the quality of the research findings.

UX can justify hardware cost adders

The bi-color LED and proximity sensor both had real BOM cost implications — approved because the UX team demonstrated concrete user value in research.

← All workMade with sparkling water, good music, and the belief that complex things can feel simple.